The Heely's Fad

The Heelys fad was popular when I was in elementary school. Heelys are big, chunky sneakers with wheels in the heels so you can drive around on them.

Heelys Advertisement from 2008

Their target market is young kids from elementary to middle school. They are decorated in fun colors and patterns that appeal to a younger generation.

It is appealing to these young kids because nothing is more fun than having wheels in your sneakers! Children love to use fun things like Heelys, and being able to wheel down the street or hallway as if you were on a scooter or a skateboard is so much fun.

This product has definitely faded because as they became more and more popular, stores and schools began banning them. Schools believed they were distracting and dangerous. 

There hasn't really been a replacement for Heelys so far. Scooters and skateboards are similar to them, but they aren't the same concept. Another shoe that has replaced the popularity of Heelys, however, is Crocs.